LOCAL MOBILE & TEXT MARKETING in Glens Falls NY
What is Mobile and Text Message Marketing?
MOBILE MARKETING is marketing on or with a mobile device. A mobile device (also known as a hand-held device, hand-held computer or simply hand-held) is a pocket-sized computing device. Some types of mobile devices are, cell phones, smart phones, (tablets),etc. Source: Wikipedia.com
TEXT MESSAGE MARKETING is the link between online marketing and offline marketing for many companies, replacing email in many ways as the preferred way to communicate with prospects and customers. SMS/Text Message Marketing is a permission based form of marketing, meaning that before sending a marketing message to someones cellphone a company, that person must have initiated the relationship by opting in to receiving messages from that particular company. The company must also allow someone to opt out of receiving further messages by replying via SMS/Text message with the words STOP or END, thus taking that persons cellphone number off of that company’s text message list. “WE DO”
Text Message Marketing campaigns can be done via either a short code (5 or 6 digit code) or long Code (10 digit code) depending upon volume of messages and types of advertising a company will use. Source: Wikipedia.com
All My Friends Text!
Why Mobile and Text Marketing?
- Over 98% of the mobile/cell phones in the United States can receive text messages? Most mobile carriers offer unlimited Text Message packages with their mobile plans.
- Or that out of the 84 billion Text Messages sent per month 97% of them
are read within 3-30 minutes of receipt of the Text Message.
(Time estimate depends on who you ask?) - With just this little bit of information… so far, about the power of
Local Mobile and Text Marketing, you should seriously consider adding
a Text Marketing Campaign to your marketing strategy. - No other media channel e.g., TV, radio, print can deliver a more immediate, relevant, track-able marketing message to your customers in a more efficient
and effective manner. - From Text coupons and sales promotions that draws traffic to your business, to announcing special events via the mobile/cell phone with Text Messages.
- From a Mobile/Text alert, confirming an appointment or cancellation to using your KeyWord to increase your Brand and Awareness of your business.
- Local Mobile and Text Marketing can increase repeatable and Loyal FANS of your business.
- Local Mobile and Text Marketing can create a Win-Win situation for you and your customers. They receive value and you receive returnable customers.
Did you also know…
- Text Message Marketing has a very low start-up cost compared to other media marketing channels.
- Because Text Message Marketing has a low start-up cost, it is a perfect marketing tool for the small and mid-size company to compete with the Big Boys.
- Just ask American Idol, Redbox, Facebook, Subway, Dominos, Salvation Army, American Red Cross (“Donate to Japan…”), pro sporting teams, weather stations, school/colleges and all of the major local TV stations… Channels 6, 10, and 13. The CW TV networks, used a Text Marketing campaign to promote it’s Halloween episode of “The Vampire Diaries”.
- The Smartphone and cell phone user has increased exponentially and with that growth, Text Messaging has exploded.
- Brick and Mortar businesses are discovering that Text Messaging can play a huge impact on sales.
So what does this mean to you? Your customers are mobile!
- Mobile/cell phone users are – or soon will be using their phones to interact with your business. A mobile-friendly website or an effective Text Marketing campaign can be a total game changer.
- Text Message Marketing has a low start-up cost and still shows a great ROI (Return On Investment).
- The big companies have been using Text Message Marketing for years now.
- Now the local, small and mid-size business owner and professionals and take advantage of this great marketing tool.
Are consumers ready to receive promotional messages on their mobile device?
According to the Mobile Marketing Association and their annual “Top 10 Mobile Marketing Trends To Watch’,'the answer is a resounding yes.”
Why… Because everyone is looking for the best deal. Heard of Groupon? Groupon’s draw back… little retention of your consumers. Don’t get me wrong about Groupon. Google offer them 6 Billion for a 2-year-old website!? And Groupon refused!
And LOCAL MOBILE MARKETING and TEXT MESSAGING makes it easy for Your customer, Your new FAN to find those deals.
Contact Rich at Mayo Management and Marketing
(518) 307-5122
Rmayo.mgmt@gmail.com.
